Elizabeth City State University Sustains Momentum with Historic Enrollment Growth

North Carolina HBCU continues historic turnaround; new student enrollment climbs another 20% in 2018 through partnership with InsideTrack

ELIZABETH CITY, N.C. (OCTOBER 30, 2018) — Elizabeth City State University (ECSU) recently announced fresh results from a highly successful, two-year effort to increase new student enrollment through a partnership with InsideTrack, the leader in student enrollment, career and success coaching. ECSU saw an impressive gain of 20% in student enrollment, building on a 72% increase in student enrollment in 2017, the first increase in seven years.

For years, leaders at the the North Carolina historically-black university had faced flat and negative enrollment patterns. In 2017, ECSU enrolled 1,411 students, including 349 new first-year students. This exceeded the university’s goal of enrolling 322 new students and greatly surpassed the size of ECSU’s 2016 first-year class, which had 203 students.

The university’s revamped focus on personalized student support services has been instrumental to the historic turnaround. Since February 2017, InsideTrack has worked closely with ECSU leaders to build and implement an enrollment initiative that connects prospective students with one-on-one coaching services which help them make more informed enrollment decisions, navigate the enrollment and financial aid process, and arrive prepared for college success.

“To accomplish our strategic goals of access and affordability while preparing students for career and lifelong learning, it’s necessary that we use the innovative tools to recruit and retain students in the face of today’s challenging financial environment and competitive landscape,” said Dr. Karrie G. Dixon, interim chancellor at Elizabeth City State University. “Through our partnership with InsideTrack, we have enhanced our personalized approach, mentoring and guidance to each student interested in an ECSU education. Thanks to the collaborative efforts of enrollment management, academic affairs, and student affairs, and our InsideTrack partners,  we are once again growing, improving our financial sustainability and unlocking the full potential and value of a quality education for hundreds of additional students.”

The work begins as coaches work with prospective students to identify ECSU programs that best match their career and academic goals and help them map out a plan to successfully complete the enrollment process and begin their studies with a strong start. InsideTrack also provides ECSU with detailed insights on students’ decision-making behavior and communication preferences, helping university administrators and staff more effectively engage new students.

“As Governor, I worked everyday to provide North Carolinians with access to affordable, effective higher education to create a pathway to opportunity and economic and social mobility,” said Bev Perdue, Former Governor of North Carolina, a member of InsideTrack’s Advisory Board. “I’m proud to see committed educators and leaders at Elizabeth City State University continuing this work and implementing best practices for helping more students enroll and succeed in college. With this impressive turnaround, ECSU can serve as a model to other universities across the country looking to improve their outcomes.”

A member-institution of the University of North Carolina system, ECSU is a public, historically black university located in Elizabeth City, North Carolina. ECSU offers baccalaureate, professional, and master’s degrees in subjects such as accounting, biology, aviation science, military science, and history to a diverse student body.

“It’s clear that ECSU is not only committed to growing enrollment, but also ensuring that prospective student make well-informed decisions and arrive prepared to succeed,” said Jessica Hector, associate vice president of client partnerships at InsideTrack. “We’re honored to be working with them and excited by the strong positive impact our partnership is producing.”

Since 2001, InsideTrack has provided high-quality coaching to more than 1.5 million prospects, students and alumni across more than 1,600 academic programs nationwide, with a strong track record of improving outcomes and performance. Their adaptive coaching methodology, highly-skilled coaches and robust uCoach® technology and analytics platform are proven to increase student success and generate valuable insights that assist institutional leaders in making more data-driven decisions.


About Elizabeth City State University

As a constituent institution of The University of North Carolina, Elizabeth City State University offers baccalaureate, professional, and master’s degrees for a diverse student body. Our mission is to promote economic, social, and environmental progress for the people of northeastern North Carolina, the state, and the nation. We achieve our commitment to the highest quality education by maintaining a rigorous focus on academic excellence through liberal arts programs and using innovative and flexible technology-based instruction models to enhance our signature areas: integrating technology with education, improving human health and wellness, and advancing the natural and aviation sciences. Through teaching, research, and community engagement, the institution’s rich heritage and its current multicultural student-centered focus provide a firm foundation for its endeavors. It serves the needs and aspirations of individuals and society; producing graduates for leadership roles and life-long learning.

About InsideTrack

InsideTrack is passionate about student success. Since 2001, we have been dedicated to partnering with colleges and universities to create adaptive coaching solutions that generate measurable results. These solutions combine professional coaching, technology, and data analytics to increase enrollment, completion, and career readiness. Our adaptive coaching methodology is based on the latest behavioral science research and knowledge gained from working with more than 1.5 million students and 1,600 programs. In combination with our uCoach® Platform, our approach optimizes student engagement and generates valuable insights on the student experience through predictive modeling, behavioral analysis, and multichannel communication. InsideTrack is a member of the nonprofit Strada Education Network. Join us and the leading institutions, foundations, and others working to bring the transformative power of education to all individuals. Visit us at www.insidetrack.com and follow us on Twitter @InsideTrack.

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