Continuous improvement
Because Coaches have in-depth conversations with students on a daily basis, they understand both the strengths and weaknesses of the university from a student perspective. Campus Directors aggregate this feedback and provide recommendations for improvement, enabling universities to better understand, prioritize, and continuously improve their institutions.
Marketing message feedback and
To inform marketing and program strategy, InsideTrack captures and communicates the key decision factors that drive students to enroll. We also gather and aggregate feedback about which marketing messages resonate most effectively with students.
Competitive analysis
When prospective students choose to attend another university, InsideTrack captures which school they selected - and aggregates the key factors driving that decision. InsideTrack reports this competitive analysis to partner universities, along with insights about what program offerings and strategic initiatives should be investigated to drive growth.
Retention and drop analysis
InsideTrack systematically tracks the primary reasons that students leave a university, based on their personal knowledge of the student. Unlike enrollment management software which often relies on a survey-based approach, InsideTrack's Coaches offer in-depth knowledge of each student's situation. Universities use this analysis to make improvements aimed at retaining more students.
