SAN FRANCISCO, CA, March 18, 2009 — InsideTrack, Inc. announced today that the University of Dayton has selected InsideTrack to develop the University of Dayton Coaching Program for admitted students. The Dayton Coaching Program will communicate the unique value of the University for undecided students considering Dayton, and will facilitate the transition to college for those who choose to attend. In addition, the program aims to engage students more deeply in the Dayton community. The net impact of the program will be an increase in the first-year yield rate, decreased deposit melt, and an improvement first-year student satisfaction with the Dayton experience. The University of Dayton, a top ten national private, Catholic research institution, has long been an early adopter of innovative solutions to improve enrollment. Dayton's partnership with InsideTrack reinforces the university's leadership in the field of enrollment management. "Our partnership with InsideTrack is a result of our realization that both prospective and enrolled students benefit from multiple levels of support and engagement," said Sundar Kumarasamy, Vice President of Enrollment Management at the University of Dayton. "We are confident that InsideTrack's unique and high-quality coaching programs will not only create a more engaged University of Dayton student, they will help us improve our enrollment performance in a very challenging economic climate."

By leveraging InsideTrack's one-on-one Enrollment Coaching expertise, the University of Dayton will strengthen student affinity with the university. Through Enrollment Coaching, admitted students will gain an improved understanding of the diverse resources and unique programs that the university offers, as well as begin to work with their Coach to maximize their college experience and achieve their goals. Through this process, incoming students will establish relationships with University of Dayton community members and develop a deeper sense of affiliation with the university long before school starts in August. When school starts, the University of Dayton will launch the Success Coaching Program, offering new students an added layer of support as they navigate their first term.

Kai Drekmeier, President of InsideTrack, notes, "We are energized about our partnership with the University of Dayton and their forward-thinking enrollment management division. In this economy, parents and students are expecting more from universities, and it is as important as ever to focus on enhancing quality and value. That is exactly the direction Dayton is headed."

The University of Dayton is committed to ensuring that its students fully experience the benefits of a Dayton education — their Success Coaching Program will help to make that commitment a reality.

About InsideTrack, Inc.
InsideTrack's mission is to promote student engagement, persistence and success. Its core program is Success Coaching, a clearly defined methodology that delivers measurable results — typically a 10 - 15% reduction in student attrition. The program can be implemented quickly and pays for itself — or generates net revenue gains — by improving university student enrollment. To date, InsideTrack has coached more than 200,000 students at more than 50 campus locations nationwide, enabling partner colleges to increase student retention, graduation rates and tuition revenue. Partner universities include Northern Arizona University, Florida State University, and California State University, along with private universities such as Northeastern University, the University of Redlands and Chapman University. To learn more, visit www.insidetrack.com.

About the University of Dayton
Founded in 1850, the University of Dayton (UD) is one of the nation's ten largest Catholic universities and Ohio's largest private university, with an enrollment of more than 10,000 students, including more than 7,000 full-time undergraduates. UD is the alma mater of more than 100,000 alumni. The University of Dayton continues to be ranked among the 10 best Catholic national universities and is a top-tier national university according to "America's Best Colleges" from U.S. News and World Report. UD is also "A Best College" as named by The Princeton Review in the 2008 edition of "The Best 368 Colleges."