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Ideas are easy. Execution is hard.

Pete ImageIdeas are a dime a dozen. The greatest products and companies rarely got that way based on the uniqueness of ideas.

Pete Wheelan has dedicated his career to leading mission-driven, high-growth companies focused on helping individuals live up to their full potential. Before joining InsideTrack, he served as COO and Chief Revenue Officer at Blurb, a groundbreaking leader in unleashing creative expression through self-published books. Prior to Blurb, Pete held the position of SVP of strategic marketing and business development for Lonely Planet, once the world’s largest independent publisher of travel content. Pete was also the co-founder and CEO of AdventureSeek, an online portal for adventure travel that was purchased by Unexplored Travel Network. He was also a strategy consultant with The Boston Consulting Group.

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Press Releases

A Workplace Built on Trust

InsideTrack’s New World Trade Center Office Serves as a Model of the Modern Virtual Workforce Hub

“In the end…it all comes down to trust,” says Pete Wheelan, CEO of InsideTrack. “Trust the organization and its people to do what they’re tasked to do. Hire the right people for the job, measure and manage them on the basis of results, and don’t worry about controlling where and when they do their work.”

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This is the guiding vision that led InsideTrack, a leading national student success organization, to fully revamp its workspace in Portland’s World Trade Center. In an effort to better serve its clients, attract and retain highly talented people, and control costs, the company is embracing workplace flexibility in a profound and meaningful way.

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