Catherine Sloan
Program Development Coordinator
InsideTrack

I’ve worked closely with students for more than 10 years, both in professional student coaching and enrollment management. Over this time, I’ve learned many lessons about how the admissions process impacts long-term student success. Below are a few of the insights I like to share when training new coaches to effectively support prospective and enrolled students at traditional universities. These insights are focused on helping coaches form early, meaningful, and lasting relationships with students, which in turn lead to successful outcomes.

Summer melt isn’t always a bad thing

It’s important to… Continue reading

Marketing and admissions professionals at adult-serving higher education programs appreciate the importance of timely and comprehensive follow-up with prospective students. Busy, working adults aren’t likely to sit still waiting for a university to provide them with the information they need to make a decision. Also, marketing costs and competition are on the rise and making the most of every inquiry is critical to success.

Nonetheless, recent research conducted by InsideTrack seems to indicate that many nontraditional programs are giving prospective students the silent treatment. Before spending another dollar on adult student marketing,… Continue reading

Photo by Moyan Brenn.

Melisha Childs
Certified Associate Registrar
Sanford Brown College

People are busy – too busy to go to school – at least in person. This is primarily because they are adult students who are stifled by time spent in their careers or adult students who have family and cannot commit to full-time school in the way that traditional students do. Many schools understand this, on the profit and non-profit side of education, and have developed rigorous programs to accommodate the busy, adult student.

What do you need to go to school… Continue reading