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- Quick Poll: One controversial question. Two possible answers.
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Don’t spend another dollar on adult student marketing until you read this
Tai Nicolopoulos
Senior Marketing Manager
InsideTrack
Marketing and admissions professionals at adult-serving higher education programs appreciate the importance of timely and comprehensive follow-up with prospective students. Busy, working adults aren’t likely to sit still waiting for a university to provide them with the information they need to make a decision. Also, marketing costs and competition are on the rise and making the most of every inquiry is critical to success.
Nonetheless, recent research conducted by InsideTrack seems to indicate that many nontraditional programs are giving prospective students the silent treatment. Before spending another dollar on adult student marketing,… Continue reading
Posted in Enrollment, Online Education
Tagged enrollment, inquiry process, secret shopping
Quick Poll: One controversial question. Two possible answers.
Posted in Enrollment, Future of Higher Education
Tagged poll, public education, state universities
Blog post by Lloyd Armstrong: edX: a step forward – or backward?
By Lloyd Armstrong
edX, the new distance learning collaboration recently announced by MIT and Harvard, has gotten a lot of attention, and rightly so:
Harvard University and the Massachusetts Institute of Technology (MIT) today announced edX, a transformational new partnership in online education. Through edX, the two institutions will collaborate to enhance campus-based teaching and learning and build a global community of online learners.
Continue reading: changinghighereducation.com
Video: Personal Coach Helps Freshman Stay in School
Selene Mendez, a sophomore at California State University’s Monterey Bay campus, talks about how working with a coach helped her stay focused her first year of college.
Watch now: businessweek.com
Posted in Persistence and Graduation
Tagged California State University, InsideTrack, Selene Mendez, student coaching
