Higher Education Blog
Catherine Sloan
Program Development Coordinator
InsideTrack
I’ve worked closely with students for more than 10 years, both in professional student coaching and enrollment management. Over this time, I’ve learned many lessons about how the admissions process impacts long-term student success. Below are a few of the insights I like to share when training new coaches to effectively support prospective and enrolled students at traditional universities. These insights are focused on helping coaches form early, meaningful, and lasting relationships with students, which in turn lead to successful outcomes.
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Marketing and admissions professionals at adult-serving higher education programs appreciate the importance of timely and comprehensive follow-up with prospective students. Busy, working adults aren’t likely to sit still waiting for a university to provide them with the information they need to make a decision. Also, marketing costs and competition are on the rise and making the most of every inquiry is critical to success.
