Continuous improvement
InsideTrack provides universities with valuable feedback about the student experience, enabling them to understand, prioritize, and continuously improve their institutions. Our partners consistently utilize this feedback to drive improvements at their universities.
Inquiry source analysis
To help universities optimize their marketing spend, InsideTrack provides Enrollment+ partners with detailed inquiry source analysis. This analysis provides information about which marketing mechanisms convert at the highest rates, and provides data to enable detailed ROI analysis on spend.
Marketing message feedback and decision factors
To inform marketing and program strategy, InsideTrack captures and communicates the key decision factors that drive students to enroll. We also gather and aggregate feedback about which marketing messages resonate most effectively with students.
Competitive analysis
When prospective students choose to attend another program, InsideTrack captures which university they selected - and aggregates the key factors driving that decision. InsideTrack reports this competitive analysis to partner universities, along with insights about what program offerings and strategic initiatives should be investigated to drive growth.
Retention and drop analysis
InsideTrack systematically tracks the primary reasons that students leave a university, based on their personal knowledge of the student. Unlike enrollment management software which often relies on a survey-based approach, InsideTrack's Coaches offer in-depth knowledge of each student's situation. Universities use this analysis to make improvements aimed at retaining more students.
Student experience insight
Because Coaches have in-depth conversations with students on a daily basis, they understand both the strengths and weaknesses of the university from a student perspective. Campus Directors collect and aggregate this feedback, and make recommendations for improvement.
Polling students
Universities considering major initiatives often seek in-depth insight from students to inform their decision-making. The Campus Director can work with the Coaching staff to collect, aggregate and summarize feedback about specific issues, giving university leaders a more comprehensive perspective than most market research approaches would yield.
