Scott Friedhoff is the Vice President for Enrollment and College Relations at The College of Wooster in Ohio. He has held enrollment-related positions at six other private colleges over the course of his more than 30-year career in higher education.

Widely recognized as an expert on enrollment management, admissions, education finance and pricing, and institutional marketing, Scott is frequently quoted in the national media, including the New York Times, USA Today, and the Chronicle of Higher Education. He is also a writer for and a resource to U.S. News & World Report and he speaks regularly at conferences and programs. He serves on a variety of advisory boards including Cappex, FastWeb, and US News.

Scott holds a bachelor's degree in economics and psychology from Cornell College and an M.A. and a Ph.D. from the University of Iowa.