John Lawlor is the founder and principal of The Lawlor Group (TLG), a full-service market research, brand management, and marketing communications firm that works almost exclusively with private higher education clients throughout the United States. Over the course of more than twenty years, TLG has conducted extensive research with prospective students and parents, current students and parents, alumni, and other key gatekeepers and influencers to better inform enrollment management and institutional marketing strategies and tactics.

In addition to leading TLG, John is the publisher of The Lawlor Review, the critically acclaimed educational marketing journal; Lawlor Perspective, a series of white papers for senior management and trustees; and the firm’s electronic newsletter, Lawlor Focus. For over a decade his firm has also offered professional development seminars and symposia through The Lawlor Institute.

A frequent speaker and presenter at national and regional professional meetings, John has been interviewed numerous times by The New York Times, Los Angeles Times, USA Today, The Wall Street Journal, and CASE Currents, as well as by various local and regional newspapers. He is a past member of the CASE Industry Advisory Board and the American Marketing Association’s Higher Education Planning Council, and he currently chairs the Benilde-St. Margaret’s Board of Directors.

John, a 1973 graduate of Simpson College (Indianola, Iowa), has augmented his education marketing experience with coursework through the University of Chicago’s Seminars in Marketing Management, the American Marketing Association, the Masters Forum of the University of Minnesota’s Humphrey Institute, the Institute for International Research’s BrandMasters Forums, Fast Company Magazine’s Real Time Seminars, and Wilson Learning.